SEO Proposal

Prepared for:

James Kennon
Company: Newleaf Medical Supplies
Email: [email protected]
Address: 386 Church Street, Richmond 3121

Prepared by:

Terry Wilson
Company: Web Stack
Email: [email protected]
Address: 4 Zoe Drive, Wollert, VIC, 3076.


Proposal Overview

Our goal is to ensure the Client is delighted with our service and results. One way we accomplish this is by making sure both parties have a clear understanding of what is to be expected. This proposal outlines both what you as the Client can expect from us and what we as the Service Company can expect from you.

Business Challenges

Newleaf Medical Supplies has a good website, however, it is not optimized to maximum search engine visibility. The limited traffic the website receives results in a very limited amount of sales. Our goal is to get your website ranked on the first page of Google and other search engines as quickly as possible using only ethical techniques so that Newleaf Medical Supplies can increase sales. Our preliminary analysis of your website has identified several reasons why Newleaf Medical Supplies’s website is under performing:

  • client’s website does not appear on the first page of major search engines
  • Potential customers are buying from competitors who are ranked highly
  • The website is not at all optimised for SEO. As a result, isn’t ranking for any significant keywords


  • Focus on the right keywords what actually bring value to the business. Improve content on website and optimize for search engines
  • Gain valuable ongoing backlinks by promoting content on relevant blogs and internal pages.
  • Create a Facebook page
  • Drive traffic to new landing pages and use split testing to improve conversion



  • Increase search engine rankings so Newleaf Medical Supplies’s website appears on first page of major search engines
  • Rank higher than competition to generate more sales and increase revenue
  • Convert more traffic into paying customers

Scope of Work

SEO Package

The Client, James Kennon, has selected the Local Standard SEO package. An overview of what the package includes is attached. All SEO services are completed manually. No software is used and we never purchase backlinks to your website that can result in your website not getting indexed by Google. We use only natural, ethical techniques. Once first page rankings are achieve we continue to work hard to keep your top rankings as your competitors are continually working to achieve top rankings and search engines change their ranking algorithms.

As part of the SEO package Web Stack will also:

  • Research appropriate, relevant keywords and phrases for the client to select from. The number of keywords included is listed in the attached overview.
  • Completely rebuild the entire medsupplies.ongline¬† website for stronger base to support ongoing SEO practices. (Valued at $5k)
  • Edit various html tags and page text as necessary prior to submission to selected search engines and directories.
  • Create additional web pages as required for SEO purposes.
  • Hand submit your pages to search engines and directories.
  • Provide monthly reports outlining your sites SEO accomplishments as outlined in the reporting section of this agreement.

At times we may recommend some changes to your website to ensure it is SEO friendly. These recommendations may include changing specific parts of the site layout, adding new features (that will help increase your conversation rate), etc. These additional services will be provided in the inclusions of the package, although the amount of changes vary from smaller package to a higher level package.


The Client, James Kennon(On Behalf of Newleaf Medical Supplies), is engaging Web Stack as the Service Company to optimize the website for search engines. The Client hereby authorizes the Service Company to access this account for the purposes of making relevant SEO related changes only to the website, GA (Google Analytics), Search Console, Google Tag Manager and Google Business Pages. Prior to making changes to any part of the website the Service Company agrees to communicate the changes to the Client via phone, sms or email.



The Client and Service Company may disclose confidential information one to the other to facilitate work under this Agreement. Such information shall be so identified in writing at the time of its transmittal, and shall be safeguarded and not disclosed to third parties by the receiving party.


If the Client wishes to terminate SEO services in the middle of the month no reimbursement will be provided for the remaining time left in the month. We do not have lock-in contract, but a 30 day notice is mandatory for us to exit the services.


The Service Company agrees to provide the Client with a monthly report that outlines the accomplishments for the previous month including keyword ranking, traffic source and numbers, a ranking analysis, upcoming month’s SEO plan, any conversion strategy recommendations and any other information that pertains to your specific website SEO strategy.

Price and Payment Terms

Payment of $1000 ex gst/month for the Local Standard SEO package and $500 ex gst/month for PPC Campaign management for Facebook/Adwords is due at the beginning of each month. Payment can be made by_credit_cards_only.¬† Our standard hourly rate for these additional services is $75 per hour in case there is any service provided out of the scope (not without Client’s authorisation).

Beginning Steps

In order to successfully perform the work as described above, Web Stack will need Newleaf Medical Supplies Ltd to provide the following prior to the commencement of work:

The undersigned agrees to the terms of this agreement on behalf of Newleaf Medical Supplies.

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